Why I Created Nordviind
I’ve worked in rooms where presence was a matter of career survival. Rehearsal rooms, studios, TV sets, panel interviews, drama schools. I’ve watched voices shake, crack, vanish. I’ve seen brilliant people stumble over their own names. I’ve seen people apologise before they’ve said anything.
And I’ve been one of them.
For years, I was the person people came to when they needed to be heard, coaching performers on some of the biggest stages—Broadway, West End, National Theatre. I helped them sound stronger, speak clearly, take up space. And I was good at it. But under the surface, something wasn’t sitting right.
I was coaching people to show up—but I was still in the process of putting myself back together. Years of being overlooked, overruled, talked over. Years of trying to stay small enough to be tolerated, palatable, agreeable. I stripped away my true essence, just so I could fit into a neat little box of what I “should” be… It doesn’t matter how strong your technique or work ethic is if your confidence has been taken apart piece by piece.
So Nordviind isn’t just a business. It’s what happens when you stop trying to be impressive and start telling the truth. (And when you finally set your metalhead-self free)
The name comes from my Nordic roots. It’s not romantic, it’s not curated—it’s something in my bones. A pull toward stillness. Towards wildness. Towards something that doesn’t ask for permission to exist.
I wanted to build something that felt like that.
Like standing in clean, quiet air and knowing exactly who you are.
I didn’t want to run beige corporate workshops where people nod politely and walk away with a few tips they’ll forget by Monday. I wanted to create something that actually stays with you long after the session ends. That makes you walk differently. Speak differently. Feel different in your own skin.
Because I’ve seen what happens when you start sounding like yourself again.
I’ve watched people move from uncertainty to something far steadier—not performance, not bravado, but a kind of grounded certainty that doesn’t need to shout. And that’s the space I work in. Not performance. Not polish. Just real alignment between how you sound and who you are.
This is about rooting your voice in the place it came from—before performance, before people-pleasing, before you ever second-guessed your tone.
Not louder. Not “better”. Just real.
And when you stop asking for permission to speak, you stop asking for permission to be.
Welcome to my ultimate passion project - Nordviind.
It’s not for everyone. But if it’s for you—you’ll know.